There are various cleaning services companies that provide their clients with deep cleaning, commercial cleaning, carpet cleaning, maid service, janitorial services and even quality maintenance. You will portray your company as established, reliable and professional only if you have a well-designed logo.
You probably know that there are many companies that have been reliant upon referrals by clients. For you to get a competitive edge in the current market you will be required to have something more than a simple word-of mouth. It is advisable that you craft a professional image for your cleaning services company which is able to encompass the specifics of what you are offering as well as the needs of your clients.
You should note that there is a little more to the process of designing a cleaning services logo than simply picking graphics randomly and placing the name of your company over the top. It is advisable that you also consider your target audience-the customers when creating your corporate identity. Here are some steps that you should follow when designing a cleaning services logo.
1. Meet expectations
You obviously know that each kind of industry has its unique symbol. For the cleaning business the client expects to see graphical images such as a vacuum cleaner, mop and bucket, rag, brooms, bubbles, spray bottle or even a maid’s uniform. You can add an uplifting image to your company persona by incorporating cherry and sparkling accents.
2. The competition
Browse the web as well as your local newspaper, flyers, magazines, Val-Pak coupons and advertising pamphlets that are provided at various grocery stores. This will give you an idea of what your competitors are using and therefore you will know how to improve using differentiated elements. You can have a look at these cleaning service logo examples if you are looking for awesome logo ideas.
3. Keep it clean
It is essential that you keep all the elements as minimalistic as possible if you want to design a good quality cleaning service logo. This will make it easy for people to process it in their minds and to remember it when displayed on buses, benches, vehicles and other marketing tools. You should note that less is more when it comes to designing cleaning services logos.
4. Limit the number of colors
The message that you intend to communicate can be portrayed easily by the color that you decide to use on your logo. Most cleaning services logos include colors that are associated with freshness such as pink, blue and white. You should avoid dark or “dirty” colors like brown, yellow and gray.
5. Be mindful of placement
There are many companies that place their logos on various platforms such as invoices, stationery, envelops and websites so at to advertise their brand. You can enhance the brand of your cleaning services company by creating a custom t-shirts or even a full uniform for your staff to wear while on a jobsite. It is therefore important to select a set of elements that will not only look good on paper but also add a sense of team oriented personality through your employees.